Twitter announces bluefin labs acquisition slashgear. We were tired of being out of breath with simple tasks. The acquisition by twitter case solution this case study tries to identify the value of bluefin labs social listening data to internet company twitter. Contrary to what it sounds like, twitters acquisition of bluefin labs does not signal a desire by the social network to get into the fishing business. Independent of other media reports, i have it on good authority that twitter is acquiring bluefin labs, a cambridge, mabased startup working on socialmedia analytics around television. Bluefin labs is a social tv analytics company that was founded in 2008. Alphabet alleged that levandowski downloaded 14,000 proprietary. Twitter acquires cambridgebased bluefin labs the boston. Mmc, today announced that it has reached agreement with axa group to acquire bluefin insurance group limited bluefin, a subsidiary of axa. Bluefin, llc today announced the acquisition of cybercon consulting, inc. Bluefin labs built a system from twitter gathered the other sources, millions of hourly social media posts, comments and views on television, in an attempt to build a new set of metrics to describe tv programs and radio advertising. Small business celebration why twitter s bluefin acquisition is a smart move the web has been buzzing about twitter s latest acquisition, which shows the company is getting serious about social tv. Bluefin labs was founded by deb roy and michael fleischman in 2008 the seed for the company originated within the mit media labs human speechome project hsp. Acquired by twitter in 20, bluefin had built a system that gathered millions of online.
Twitter buys bluefin labs peter kafka media allthingsd. Twitter has reportedly acquired social tv analytics firm bluefin labs. Once you finished the case analysis, time line of the events and other critical details. The acqusition by twitter by gurpreet kaur on prezi. Document cloud adobe edge adobe labs adobe marketing cloud adobe scene7 adology adometry adomic adon network adoption adp adpages adprice. If you want to get a very basic sense of the kind of data that bluefin labs offers, you can check out their sample dashboard. As business insider reported, twitter is buying bluefin labs, the social analytics company my understanding is that the deal isnt done yet, but it will be soon.
As part of the deal, the chernin group has also purchased sportsbetting analytics companies sports insights and sportsaction, as well as hired legend chad millman formerly of espn as head of content like voltron, we will come together to form an unstoppable force. Bluefin labs, which came out of the mit media lab, provides data and services to brands, agencies and tv networks. April 4, 2017 atlanta, ga bluefin, the leading provider of pcivalidated pointtopoint encryption p2pe payment solutions for retail, healthcare and higher education, today announced the emv certification of their payconex plus payment platform with global payment technology solutions company, first data payconex plus is bluefins payment platform offering a variety of solutions. Frustrated and annoyed, i enlisted alex reluctantly agreeing at. Twitter is an online social networking and microblogging service that enables users to send and read tweets, which are text messages limited to 280 characters. We are very excited to announce that fantasylabs has been acquired by the chernin group. List of mergers and acquisitions by twitter wikipedia. Media labs cognitive machines group, the goal of hsp was to understand language acquisition by making a complete digital record of the first. After making an official launch two weeks ago for their recentlyacquired video platform vine, social networking giants twitter have revealed a move for more videorelated content to add to their company, with 2008founded bluefin labs said to have been bought out for the highest single price in twitters history while the cost of the bluefin acquisition is unknown, experts have estimated. Twitter has shown interest in television for years, with p. Labs cognitive machines group, the goal of hsp was to understand language acquisition by making a complete digital record. What is the value of bluefin labs s social listening data to twitter. Bluefin labs acquired by twitter by john ashford on prezi. Neither twitter nor bluefin have responded to requests for comment.
As far as acquisitions go, this one makes perfect sense for twitter, which is steadily proving inseparable from the tvviewing. Fortune live media via flickr we just broke news that twitter bought a startup called bluefin labs. Twitter makes big acquisition, buys social tv analytics. Business insider broke the story monday, reporting that this is twitters biggest acquisition to date.
Bluefin is the mindtree sap practice, delivering business consulting, technology strategy and implementation and change, through awardwinning expertise in sap, sap hana, analytics, digital. Twitter acquires the social tv analytics company bluefin labs. Twitter valued the partnership with nielsen owning bluefin labs would have been a conflict of interest as twitter and nielsen had a joint venture. John ashford sam moody cydney wessel agenda criticisms has not recorded a profit in the past three years debate about the causation between social buzz and ratings twitter users are a skewed market segment unsolicited advertising. Today bluefin announced the release of their p2pe manager 2. Congratulations to bluefin labs acquired by twitter redpoint.
The acquisition will enhance the value both companies bring to their customers. Acquired by twitter in 20, bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for tv programs and brand advertising. Twitter has confirmed that it has acquired the social tv analytics company bluefin labs. Today at wireds 20 event in london, twitters deb roy cofounder of tv social impact analytics firm bluefin labs, acquired by twitter earlier this year, the mit researcher discussed how his.
Twitter makes big acquisition, buys social tv analytics company bluefin labs. Bluefin software it all began with two people trying to get fit. Additionally, the implications of social tv viewing, the engagement that results when humans watch tv with a mobile device in hand, participating in a community of tv watchers. What you didnt know about twitters acquisitions sej. Twitter has acquired bluefin labs, a cambridgebased company that analyzes conversation on social media about television shows and advertisements. Tweet share post twitter appears to have acquired bluefin labs, a social media analytics company that attempts to understand how social media conversations and interactions take place around television the news of twitters acquisition was first reported by business insider. It was acquired by twitter in february 20, 18 months after bluefin s first product launched. The benefits of the acquisition and different alternative for bluefin labs will be also provided prior to the merger. Fleischman and deb roy the company has its origins in. Cybercon has a long history of providing the highest quality roof consulting. Since this is a new topic and the jury is still out on best practices for social media marketing and using social media to support business operations e. Twitter is acquiring bluefin labs the new york times. Twitter has acquired bluefin labs, a social tv analytics company that was founded in 2008, sources say. Social tv analytics startup bluefin labs officially joins.
Yesterday, news broke the story that twitter has made its largest acquisition to date, buying the social analytics company bluefin labs for an. The solution that they sell to these clients is called bluefin signals, and you can read about the science behind it here. Small business celebration why twitters bluefin acquisition is a smart move the web has been buzzing about twitters latest acquisition, which shows the company is. With data from twitter and other social sites, expressions, not just impressions, could now be aggregated, measured, and used to calibrate brand.
Why twitter just bought bluefin labs business insider. Acquired by twitter in 20, bluefin had built a system that. In twitters ipo filing, one of the interesting nuggets has to do with the acquisition prices of bostonarea startups bluefin labs and crashlytics. On the heels of impressive engagement around around this past weekends super bowl football championship, twitter today officially confirmed that it has purchased bluefin labs, a social tv.
Bluefin labs is a cambridge, mabased social tv analytics company that uses publicly available social media commentary from twitter. Fantasylabs acquired by the chernin group fantasylabs. Being the fastest and most athletic girl in most of my schooling made me wonder what happened in just a few short years. This transaction represents a significant opportunity to enhance the value both companies can deliver to their customers. Twitter confirmed on tuesday that it was acquiring bluefin labs, a company that analyzes online chatter about tv shows and companies and. Twitter confirms purchase of bluefin labs to boost tv. Whats happening on tv, and whats happening on twitter that price alone lets us know how important bluefin is to twitter, a burgeoning media company. The bluefin team has been a joy to work with over the years. Bluefin labs case solution and analysis, hbs case study. Bluefine lab bluefin labs the acquisition by twitter. Twitter has announced that it acquired bluefin labs, a social tv analytics company, a move taking it further into the world of television. Twitter is an online social networking platform that allows users. Bluefin lab uses publicly available social media commentary to perform analysis and providing insights to brand agencies and tv networks, and it is found by deb roy in 2008.
Twitter acquire bluefin labs for social tv analyzation. A spinout out of the mit media lab, bluefin uses heavy data science to gain never before available understandings to reactions to tv by. Attained by twitter in year 20, a bluefin had developed a system that assembled millions of comments that were online in an attempt to develop new metrics for brand marketing and tv programs in addition data from twitter and other social websites, expressions, measured not merely feelings, could be aggregated. Headed by roy, head of the media labs cognitive machines group, the goal of hsp was to understand language acquisition by making a complete digital record of the first years of a childs home life and analyzing that record. Twitter has acquired social tv analytics firm bluefin labs. Founded in 2008, bluefin labs offers analysis of social. Focus on the following zero down on the central problem and two to five related problems in the case study. This is an evaluation type of case and the analysis being done will revolve around the acquisition of twitter and bluefin labs. Charts can be found on various organization profiles and on. Twitter confirms bluefin labs acquisition for social tv. Just weeks after the decision to acquire twitter bluefin labs, this case explores how twitter can use your data in social media monitoring. Capable, energetic and passionate about building quality apps that deliver just the right functionality while bringing a refreshing user experience to the process of getting fit. Bluefin announces acquisition of cybercon consulting.
Bluefin announces emv certification with first data on. What is the value of the societal listening data to twitter of bluefin labs. It was acquired by twitter in february 20, 18 months after bluefins first product launched. The internet has been buzzing ever since news broke that twitter is considering an acquisition of soundcloud acquiring an emerging startup is. Bluefin labs first introduced its analytics service through a private pilot program in may 2011, and followed quickly in july 2011 with the launch of its flagship product, bluefin signals. Twitter has acquired social tv analytics firm bluefin labs business insider broke the story monday, reporting that this is twitters biggest acquisition to date. What is the value of bluefin labss social listening data to twitter. Hawks game, which was closely followed up by jersey. Registered users can read and post tweets but unregistered users can only read them. Post bluefin revenue pre bluefin revenue future of bluefin it was not a wise decision to shut down the product line. It keeps track of how much users are talking about brands and tv shows.
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